PepsiCo's Innovative Design Approach: A Cultural Conversation

PepsiCo Mix It Up 2016: A Sensorial Experience at Milan Design Week

The inspiration behind PepsiCo Mix It Up 2016 goes beyond simple product development. PepsiCo is leading a cultural conversation about how design can innovate and build brands with relevance by engaging with consumer wants and needs. This kind of design-led innovation is helping PepsiCo bring meaningful food and beverage experiences to consumers, which ultimately drives brand growth. The company showcased its latest products and solutions that allowed consumers to further explore their favorite PepsiCo brands.

PepsiCo Mix It Up 2016 is unique in its approach to design. At this immersive, sensorial experience, guests saw, smelled, tasted, touched, and heard how PepsiCo is shaping the future of design and culture itself. The exhibit brought together the diverse worlds of the company’s portfolio under one roof, creating a dynamic innovation showcase built to delight and inspire.

The design's unique properties lie in its ability to engage all five senses, providing an immersive experience that goes beyond traditional design approaches. This approach not only showcases the company's products but also allows consumers to interact with the brand in a more meaningful and engaging way.

The innovative approach of PepsiCo Mix It Up 2016 has not gone unnoticed in the design world. The project was awarded Silver in the A' Interior Space, Retail and Exhibition Design Award in 2017. The Silver A' Design Award is rewarded to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. These designs, admired for their strong technical characteristics and splendid artistic skill, showcase a remarkable level of excellence and introduce positive feelings, amazement, and wonder.

The success of PepsiCo Mix It Up 2016 demonstrates the power of design-led innovation in creating meaningful consumer experiences and driving brand growth. It serves as an example of how design can go beyond product development to shape culture and consumer engagement.